Martin's Newsletter Martin Roth This newsletter is for founders and sales leaders who want to scale revenue faster.Lot's of new subscribers this week, WELCOME! I'm so glad you are here.In this weeks issue:- How to Coach Your Champion- Do AI-SDRs really work?- Buying Better Clothes- New York City with Kids Quick Promo:I'm hosting a workshop on How to Coach Your Champion on Tuesday, Dec. 9 @ 2p ETClaim your spot hereNow onto this week's newsletter: How to Coach Your Champion (And Why Your...
6 months ago • 6 min read
Martin's Newsletter Martin Roth This newsletter is for founders and sales leaders who want to scale revenue faster.In this weeks issue:- The Laws of Nature for Vertical Software- Todd Graves Interview- Selling to Carol- Mexico City Quick Promo: I'm looking for a few founders who need help scaling their revenue in 2026. If this is you, send me an email. I'd love to find a way to help if I can.Now onto this week's newsletter: The Laws of Nature for Vertical Software Too many vertical SaaS...
7 months ago • 4 min read
Martin's Newsletter Martin Roth This newsletter is for founders and sales leaders who want to scale revenue faster.In this weeks issue:- Starting with Zero Leads- How to be more agentic- Does AI threaten vertical saas?- Throwing Good Parties Quick Promo: If you need help scaling your sales team and you are interested in working with me, hit reply and tell me more about what you are working on.Now onto this week's newsletter: Starting with Zero Leads Building a demand generation machine is...
7 months ago • 6 min read
Martin's Newsletter Martin Roth This newsletter is for founders and sales leaders who want to scale revenue faster.In this weeks issue:- Don't Waste the Last Week of the Month- Life Advice from Hunter S. Thompson- No more typing- AI Search Engines Now onto this week's newsletter: Don't Waste the Last Week of the Month Some of my favorite memories of running a sales team come from the last 5 days of the month. When you’re running a high-velocity sales team inside a company growing 100% year...
7 months ago • 3 min read
Martin's Newsletter Martin Roth This newsletter is for founders and sales leaders who want to scale revenue faster.I haven't sent an email since June (embarassing), but I trying to get these into your inbox once a week. In this weeks issue:- Selling is a Linear Process- The Curse of Knowledge (a recent essay)- Surround yourself with ambitious people- How to Name Anything Now onto this week's newsletter: Sales is a Linear Process The most effective way to sell a product or service is to start...
7 months ago • 5 min read
Martin's Newsletter Martin Roth This newsletter is for founders and sales leaders who want to build great businesses.Each week (or so) I share a short essay and a few interesting links from the week.In this weeks issue:- Good or Lucky?- Price's Law - A dog food company that sets the standard for customer careNow onto this week's newsletter: Good or Lucky?People ask about my time at Levelset since we were acquired. They see the outcome and want to know how we got there.I've talked and written...
12 months ago • 3 min read
Martin's Newsletter Martin Roth Hey y'all -Welcome to my newsletter. This is is for founders and sales leaders who want to scale their revenue teams.Each week I share an essay and a few interesting links from the weekend.In this weeks issue:- Who owns RevOps?- Building AI-Powered Sales Teams- Automatically sending handwritten cardsNow onto this week's newsletter: Who Owns RevOps?Had dinner last week with a founder friend who asked a great question: “When should I hire for RevOps and who...
about 1 year ago • 3 min read
Martin's Newsletter Martin Roth Hey y'all -Welcome to my newsletter. This is is for founders and sales leaders who want to scale their revenue teams.Each week I share an essay and a few interesting links from the weekend.In this weeks issue:- 44 Lessons I learned from scaling sales teams over the last 13 years.Now onto this week's game plan: The last time I emailed this group was in October 2024. That's too long of a break. For those of you who follow me on LinkedIn or X, you have seen me...
about 1 year ago • 4 min read
Weekly Wrap-Up Martin Roth Welcome to the Weekly Wrap-Up, where I share interesting links and thoughts from the past week. Before we jump in. Do you need help scaling your revenue team? I work 1:1 with a select group of B2B SaaS founders on building and scaling their GTM function. If you want to grow revenue faster, reach out here or reply to this email. Space is limited. Dynamic Range The path from $1m - $50m ARR is a graveyard for sales leaders. The average tenure for CRO / VP of Sales is...
over 1 year ago • 4 min read